The name “advertainment” sends vibrations, the spine of everyone with marketing in their blood or communication in their genes. And it generates a strong Showers disgust of many of my colleagues in the industry music.

“I do not want my songs are included in advertising, they say, quite aware that by wearing footwear brand, a T-shirt Hawking Fender guitars and a baseball cap has embellished with the Peavey logo, their very life in advertising. Plus, if an award ceremony, the lucky designer brands and names all they contribute.

They have also ignored the fact that radio itself is a form of advertainment. What is being played has little to do with the performance of musical or artistic quality, but is in direct relation with the support of large enterprises. I said that the budget of a quarter million dollars to 350,000 dollars in advertising costs to the national radio to play (the name appropriate) of commercial radio stations. Is it a miracle that companies are seeking ways for a little brand awareness in the songs?

Put all the reports, the city or hip-hop and metering station, you can start the product mentioned in the texts, some pay only for certain coincidence. In the area of pop-domain, I managed to me. On my “Electro-Bop” album of songs like “Paranormal Radio” (which began as a documentary about American Technology Corporation’s Hyper Sonic Sound System), “Sheena sez (about Talk Radio host Sheena Metal), and” Check Technology (On the joys of TechTV the right path).

To this violation advertainment acceptance of the album? Not that I noticed. Many e-mails worldwide to quote “Paranormal Radio” as their favorite-Track. Not a man on the ad message, I think, because the public my dance-oriented pleasure of music, information technology and increased out-Talk-Rock Jock as Ms. Metal.

On display and entertainment will in-Wallet in many other possibilities and some quite strange. Only in music, we all asked about Bob Dylan “Love Sick” Victoria’s Secret advertising (not to mention Mr. D himself grimacing between images of the beautiful lingerie, institutions). But not to see Keith Richards in the “Cover Girl” ad while “Honky Tonk Women” plays, or Willie Nelson’s “Red Stranger direction” in the Herbal Essence on the spot, or Iggy Pop’s alcohol / drug / Sex-Soaker “Lust For Life radiation in the whole Royal Caribbean commercials. (Love to work with the Account Executive, the situation was for sale, that the concept!) By contrast, Sting crooning the back seat of a Jaguar seems a model of demographic compatibility.

And it is the starting point: ads and public relations are routinely dismissed as silly, disturbing, intrusive or a waste of time until such time, if it provides the reader with facts or listeners want. Then, suddenly, the sponsored message is as revealing and useful. Therefore, the tower is, for good coordination between the public and staff.

One problem is choosing your media. That the lists of selling advertising can be daunting: TV, Radio, Outdoor, newspapers, magazines, transit, direct mail, Internet banner. Many of these have subsets: paid Commitments (advertorial) in newspapers and magazines, sponsored “news breaks” and infomercials for broadcast media, static or animated on stage, the dreaded ‘Net pop-ups, the brand name on sports uniforms and equipment (can you say NASCAR?), etc.

One of the best categories for music producers and viral advertising “Net-marketing which has some remarkable successes, such as BMW sequence, the area AmEx campaign, and, of course, Burger King’s Chicken submitted.

We did not once in advertising consider cooperation, which can all by thousands of logos at the bottom of a poster event for the industry of the mark, music, sound and light flashing from Intel ends, as all other commercial for someone else the products.

But it goes further. Remember that magazines that sell cover stories, product placement in movies and television (and yes, theater), clothing brand label bumper, even insects pasted on cars parked. There are ad messages on private cars (and trucks anti-humanist, insist that some, such as SUVs). Slide behind a vehicle in traffic and can you a message for the number plate on the car, plus another piece of public relations for the State on the disc itself (Come on, you do not think Hype for the “Land of enchantment” on every vehicle under the license in the state of New Mexico?)

You think that this plethora of options, it is easier for companies to target their messages in its demography, but may be a good case for the view. TV-audience-targeted Tivo and pay-per-view. Public discovering XM and Sirius Satellite Radio. Newspaper readership is an oxymoron. Motion picture public complaint can be heard mocking tone booing or pre-feature commercials.

In other words, there are many people working on new ways for the product benefits in the heads of consumers. I do so with lots of humor radio scripts and seductive music behind, but some innovations in our industry, and the risk of the beast, I will some estimates. In future years we see:

* Scanner debit card games in TV, you can in a mosaic of communication with your remote control.

* Barcodes in songs, you can from iTunes to hit any fly XM or Sirius player with your Visa or MasterCard.

* Credit cards accepted in watches, so your “plastic money is increasingly beside the hand.

* Links to sites of products in every scene of DVD movies or computer games. Do you want shoes to the Tony Hawk Pro Skater game? Click on and they are on track to you by FedEx (note product placement for major competitors of United Parcel Service).

* Emissions of advertainment infotainment and pop-up is everywhere: in public toilets at the Starbucks, movement at the pump, on your mailbox, in packages that you buy in squares, your house, ETC.

* Captive broadcasts. Similarly, how can you an overview of music on CD packed (available in the European Union now, but soon the United States), the product benefits, price and play information is guaranteed as soon as you raise is a product in stores.

* Digital logo in the position rebroadcasts of syndicated TV shows ( “Hey, we can sell the investment products of more than three times!”)

* Branded ingredient lists of menus.

* Corporate artwork, leads you into a virtual tour of the company.

* List interactive, where you can play Jerry Seinfeld and / or Superman (or the driver of the BMW) in a five-minute escape from reality (and reality TV).

* Holographic projections of advertising of postage stamps, car and house key, magazine covers and ad pages, etc.

And these are only the changes that we are in the years to come. We are not even discussing the opportunities for advertainment once we move beyond traditional broadcast methodology, if the chips are embedded under the skin goes, you are receiving TV, radio, satellite, telephone and system global positioning signals. And so, the possibilities for marketing communication via advertainment really go crazy.

Are these prospects exciting, frightening, or both? In my opinion, is positive. Indeed, many of these new forms of communication must be my scripts and my music.